OUTER BOX WAS DAMAGED IN TRANSIT FROM OUR SUPPLIER BUT THE ITEM IS STILL BRAND NEW!
You'll notice it says "Game of Thrones The Creators" (plural), not "A Song of Ice and Fire creator" (singular).
While George R.R. Martin is the creator of all the Westeros characters we know and love and loathe, the TV show has more parents than just him. You can bet David Benioff and David Weiss never thought there would be toys made in their likeness. But in the grand tradition of convention exclusives like Taika Waititi for San Diego Comic-Con, New York Comic Con will be debuting a three-pack of Martin, Benioff, and Weiss.
The showrunners come with scripts in hands, to signify the work they do day to day. Martin has nothing in his hands (maybe because he's stalling.) Stock comes with Fall Convention 2018 sticker.